People don't buy promo products randomly.
They buy for moments—trade shows, onboarding, meetings, launches, celebrations.
Events drive budgets, timelines, quantities, and decisions.
Once you start with the event instead of the product, selling becomes easier, orders get bigger, and clients trust you more.
This is the core idea behind the Event-Driven Distributor™.
This isn't theory. It's how the industry actually works once you see it clearly.
If promo has ever felt harder than it should… this is why.
After 20+ years in apparel, promo, signage, and displays, one thing became obvious:
Every big order was tied to an event.
Once I saw this, everything in promo finally made sense.
I built this framework to help others see it too—without the years of trial and error.
Get the full Event-Driven Distributor™ system when it launches.
No spam. No noise. Just the good stuff.